A global and cooperative professional/academic effort to advocate the value of public relations to organizations and society - How the global alliance is changing the future of the public relations profession
In the fall of 1964, aged 23, the author of this chapter found himself at a 3M Company HQ meeting in Saint Paul (Minnesota) with some ten other international relations professionals. An elderly and just retired William McKnight, legendary founder of what even today is an evergreen success story of a…