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European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers

Biljana Popovska, Julie Darcq · Hochschule Furtwangen University, Germany. Ministry of…
Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored. This paper has tried to analyze the concept of supra-nation branding through the EU humanitarian and development …